33.9% of website visitors only browse one page before leaving an eCommerce website.
A website has the potential to attract, distract, or turn away visitors. Therefore, having a professional, up-to-date, and efficient e-commerce website design is essential for companies to convince buyers of their competence and dependability. It also helps in enhancing the perceived value of the goods.
This blog post will cover the tips and best practices for building and scaling an e-commerce website that will help your online business expand quickly in response to consumer demands and market developments.
Considering Factors for E-Commerce Websites Design
The primary factor influencing first impressions is how a website looks and feels. According to research, individuals decide whether or not they like a website in just 50 milliseconds.
Here are some crucial tips for e-commerce design:
Observe the Brand Guidelines
First and foremost, the website should consistently display the brand. To make it obvious, select colors that represent the brand and establish a style that describes the type of marketing product. Ensure the brand experience is the same everywhere—online, in stores, or on a mobile device. As a result, this will foster a solid bond between a brand and its customers.
Implement a Visual Hierarchy
Another important consideration is the hierarchy of the content. Display the most important content of your website above the fold. Yet, in some circumstances, using less white space to group things is preferable to moving important content below the fold.
Avoid Overdesigning
Next, choose a limited font format, such as font face, size, and color. When the text resembles images excessively, visitors interpret it as an advertisement. So, to make the content as clear as possible, use background colors that contrast sharply with the text.
Use Well-Known Symbols
Besides this, employ easily recognizable icons or symbols because unfamiliar symbols will only confuse the customers. Labeling icons is an excellent method to avoid any confusion that can arise.
Skip the Pop-Up Windows
Furthermore, pop-up windows are annoying. Even if they provide useful information, customers will disregard them right away. Because, once gone, it is difficult for them to locate the information again, even if they try.
How to Build and Scale a Website?
Product Categories with Clear Definitions
Display the site's available categories at the top level of the navigation. Sort products into sensible categories and subcategories. We suggest giving a single word for category labels that briefly describes the variety of products so that customers can quickly scan them and grasp what they stand for. For outstanding e-commerce UX, it's best to user-test the site navigation as much as possible because it's a crucial step. Since it can make or break elements of the platform.
Product Lookup
In simple words, if customers can't locate the product, they won't buy it. So, provide a search feature that makes it simple for customers to find what they want.
Make Search Anywhere
Place the search box in prominent areas and on each page. The box should be simple to use, readily visible, and noticeable. The search box usually appears at the top right or center of the pages or on the main menu.
Support A Variety of Query Types
Searches should answer all types of questions. It includes product names, categories, qualities, and details pertaining to customer services. You should provide a sample search phrase in the input area to encourage users to use the various functions of the website.
Have The Ability to Complete Searches Automatically
Auto-complete functionality boosts sales potential by proposing items in the area where people are already browsing. Plus, it makes it simpler for customers to find the desired item.
Filter Products
When customers see more options, it becomes difficult to decide the one. Therefore, put filters in place to assist customers in finding the proper products. In turn, they will focus their options and go straight to the desired product selection.
Item Quick View
Avoid needless page loads in your e-commerce website design. It will give the customers a "quick view, " which will shorten the time customers take to find the ideal product. Show the product information in a modal window above the website being viewed. However, do not give all the product detail there. Instead, provide a link to the entire product page so customers can examine all the details. In addition, provide a "Add to Cart" button that is visible to the customers.
Special Deals
Shoppers always seek the best deals, discounts, and special offers. Make special deals obvious so customers know about them.
Design of E-commerce Product Pages
When customers successfully locate the item they are looking for, give them a chance to learn more about it for a great e-commerce UX. Create a product page that, to the greatest extent, is feasible and replicates the experience of shopping in a physical store. For this purpose, you must have several photographs, in-depth product descriptions, and other relevant information. Let's examine this in greater detail to see what it means.
Provide Outstanding Product Images
Customers cannot touch, feel, or try out products when they purchase them online. Rather, everything is dictated by what they read online. This is why offering product photos clearly showing the product's features is crucial. Here is a list of criteria for ideal product photos:
• Utilize a white background to highlight your goods. Because it complements practically any style or color scheme and makes it stand out.
• Make use of high-resolution, sizable photos that allow customers to zoom in and see a product's finer details.
• To give the viewer a more thorough understanding of the product, show it from various perspectives and include close-ups.
• Utilize videos to provide a lot of information in a short amount of time.
• Use consistent photos throughout various pages that match the website's overall aesthetic.
Provide Enough Details About the Product
Provide customers with complete product details so they may decide on a purchase with confidence. It may include a size chart, dimensions, a list of materials used, the total cost, warranties, and other information.
Display Complementary and Suggested Items
Moreover, display comparable goods that complement the current item that customers may find appealing. It is a great approach to cross-sell related goods to customers.
Conclusion
Internet customers need seamless transactions at all times. Therefore, it's vital to create an online shopping experience that will turn inactive users into paying customers. It is an important aspect of e-commerce website design. There are many companies like Aciano Technologies that offer affordable e-commerce packages to help you design your website professionally.
Hope, this website design guide will assist you in making crucial design choices to create a wonderful e-commerce experience for your customers.
