Exploiting Pinterest for Social Media Marketing in 2023

Alongside including prized content to every Pin, you may already know that frequent posting, tactical following, scheduling content in advance, and lots of activities will achieve the impossible if you’re marketing your business using Pinterest.

Why Pinterest?

Pinterest has some impressive statistics that indeed aim at businesses. By design, Pinterest does not cheer users to longer on the app like other social media networks.

In 2023, it was reported that 72% of Pinterest users feel more prepared to patronize after visiting the social network. Then, 85% state they plan new Projects using Pinterest.

What’s Up on The Social Media Platform in 2023?

Pinterest hosted its yearly Pinterest Presents marketing occasion in March 2023. This worldwide event presented the marketing industry with much new information and monetizing options through social media.

Therefore, how can brands best use these alterations to step-up transactions and grow authenticity? On that account, look at these updates below.

● Your Shop

● In-App Shopping For Shopify

● Shopping API

● Trends

● Idea Pins Advertising

● Your Shop

According to Pinterest, 

[YOUR SHOP] IS A PLACE FOR PEOPLE ON PINTEREST TO BROWSE, SHOP AND BUY – AND IT’S COMPLETELY TAILORED TO EVERY SINGLE PERSON’S TASTES. THAT’S RIGHT. PEOPLE ON PINTEREST WILL SEE A CUSTOMIZED SHOPPING SURFACE WITH BRANDS AND PRODUCTS BASED ON THEIR ACTIVITY AND PREFERENCES.

This gives a massive chance for e-commerce businesses to branch out their shop fronts and increase their visibility. It may give owners the scope to gain a desirous profit, as this new proposal from Pinterest will need technology-savvy teams to carry out these alterations.

As a result, employing a digital agency to help with these varying duties is highly advisable.

First Update: In-App Shopping For Shopify

In a change from Pinterest's latest business model, in-app shopping allows the purchasing process to streamline, resulting in more spontaneous purchasing conduct and leading to more impulsive shopping behavior without the disturbance of opening new tabs and windows.

This change should arrive without stress if you operate your e-commerce organization through Shopify. It may not look like a great idea, but exploiting this could reduce shopping times and guarantee faster trade. We will support advances that assist with CRO at all times.

Second Update: Shopping API

Plain catalog connections are, than ever before, more straightforward to obtain with the new shopping API, which is vital to maximizing in-app commerce.

Much like the other points we have touched upon in this post, Making Pins that can be shopped meets the consumer where they browse, raising the odds of fast sales.

However, lagging launches may be encountered; we believe these new APIs will come rapidly to all territories.

Third Update: Pinterest Trends

According to Pinterest, 

BUSINESSES IN THE US, CANADA, AND THE UK WILL SEE NEW FEATURES ADDED TO THE PINTEREST TRENDS TOOL, INCLUDING REAL-TIME SEARCH DATA, MORE TREND TYPES, MORE GRANULAR AUDIENCE TOOLS, AND PERSONALIZED TREND RECOMMENDATIONS FOR YOUR BUSINESS. AND LATER THIS YEAR, WE’LL LAUNCH THE TOOL IN ADDITIONAL COUNTRIES ALL OVER THE WORLD.

While these all sound like essential features for any business seeking to boost and sell using Pinterest, the social network has been slow to implement these.

And that outside the US, Canada, and the UK may be patient for a little longer.

Fourth Update: Idea Pins Advertising

According to Pinterest, 

ALREADY, CREATORS CAN TAG YOUR PRODUCTS IN THEIR IDEA PINS AND DISCLOSE A PAID PARTNERSHIP. STARTING LATER THIS YEAR, YOU’LL BE ABLE TO PROMOTE THOSE PINS AS IDEA ADS TO CELEBRATE THE PARTNERSHIP WITH A WIDER AUDIENCE.

Once more, this is an effective tool to increase brand awareness and reach new goal demographics. Businesses must ensure they genuinely comprehend their target consumers, know their outlook on them, and discover how their products and services complement their notions.

In Conclusion, 

Although Pinterests' audience is keen and devoted to purchasing, they may not have the number of users that Facebook, Instagram, or Twitter have managed to gain.

Users are bound to be already motivated by a particular service, product, or activity and search for thorough details on their subjects of choice.

To show their products, enhance consumers, and exploit pain points for quick sales, businesses should look to utilize these new features.