Designing emails for your tech blog involves much more than just pouring your tech knowledge into your emails. Effective emails have a combination of engaging content, attractive visuals, and readability. They grab the readers’ attention, deliver your message, and propel the readers to take relevant action with the information provided to them.
Let’s take a look at some email design best practices you can adopt to promote your tech blog:
Writing eye-catching subject lines
The subject line is the first thing a person reads when your email reaches their inbox. In a sea of other emails, it must stand out to the recipient for them to want to open and read it.
To achieve this, the subject lines of your emails should be concise (conveying the main topic of your emails in as few words as possible), clear and compelling.
For example, if one of your emails is about a new SaaS application, the subject line could be, “The Future Of SaaS is here: X application launches next week”.
Using a responsive design
People can read your emails on laptops, smartphones, tablets, or desktops. Keeping this in mind, your emails should have a responsive design, so that they change format to fit the screen they are viewed on.
This way the recipients will be able to read your emails with ease no matter which device they are using.
With PosterMyWall, you can easily design auto-responsive emails for your tech blog. Browse through their professionally-designed technology email templates, select the ones that closely resonate with your blog’s design, and customize them to convey your message. Then you can send these emails directly to your mailing list from PosterMyWall.
Ensuring readability
Let’s face it: most people won’t read your emails in their entirety because they have busy routines and limited attention spans.
Therefore, you should keep your emails concise, use headings and subheadings, and highlight key points.
This way the readers can take away useful information from your emails even when they skim through them.
Moreover, make sure to include enough white space around different email elements – images, headings, paragraphs, and CTA buttons. This will make your emails look less intimidating, inviting readers to engage with them. It also reduces eye fatigue and creates a better user experience.
Including compelling visuals
If people open your emails and see nothing but huge chunks of text, they might get overwhelmed and close the emails without even reading the introductory paragraphs.
Hence, you need to incorporate engaging images, videos, GIFs, infographics, animations, etc. in your emails to break up the written content and efficiently convey necessary information to the readers.
However, you should avoid using all-image emails. Sometimes visual content is unable to load due to internet connectivity issues, which will block all-image emails from delivering information to readers.
We recommend maintaining the 60:40 image-to-text ratio in emails. This way you can design visually engaging emails without running into the problems tied to all-image emails.
Keeping emails on-brand
Your email recipients should be able to tell that an email was sent by you, and is associated with your blog, just by looking at it with a cursory glance. In other words, your emails should be consistent with your blog’s branding.
Keep your emails on-brand by including the following elements in them:
- A tone that complements your other content (e.g., blog and social media).
- The colors and fonts that you use in your other branding and marketing materials.
- Your blog’s logo
- A link to your blog website/webpage
- Links to your social media accounts
If your blog provides valuable tech knowledge and your emails are easily recognizable, your email subscribers will be highly interested in reading your emails.
Incorporating CTAs
What should people do once they have read the information in your emails? Calls-to-action (CTAs) guide them toward the next step, which can be any of the following:
- Visiting your weblog
- Reading a particular blog post
- Downloading a resource
- Signing up for a webinar
- Following you on social media
CTAs should be compelling (they should convince the readers to click on them) and easy to spot. Additionally, you can personalize your CTAs to tailor them toward specific recipients — this tactic has been proven to increase conversions.
Conclusion
Designing engaging emails is essential for maintaining your blog’s readership. And this endeavor, just like running a blog, requires you to think from the perspective of the audience. You have to be mindful of the behaviors and attitudes of the recipients of your emails.
By following the best practices of email design mentioned in this blog, you will be able to design engaging emails that resonate with your audience and keep them hooked to your blog.
