Flat lay photography is an innovative way to display your products. Ecommerce businesses that sell clothes can use a variety of props to drive potential customers' attention to their items. Clothing startups with limited budgets agree that investing in flat lay photography is a game-changer. After all, you don't require a high-end studio with expensive equipment or mannequins to get the best shots. Once you follow the ultimate guide to clothes flat lay for beginners, you can build up your photography skills and drive sales. This post will help you understand the basic tips you need to level up your ecommerce business with flat lay photography.
Understanding Flat Lay Photography
Flat lay is a popular trend in the garment photography industry. It’s a photography style that involves arranging garments and other accessories on a flat surface, and then capturing images from above (a top-down perspective). Flat lay gives visually stunning results. Ecommerce businesses often implement this technique to display items artistically. Whether you use a table or the floor as a surface, you can take incredible photos by capturing the products from directly above. It’s essential to spread out or arrange the materials perfectly on the flat surface before capturing them. Your choice of background may depend on the effects you desire. While some people prioritize informativeness, others prefer to embrace a wow effect. You may want to categorize your shots, packshots, or still life photographs.
Benefits of Flat Lay Clothes Photography for Ecommerce Businesses
Flat lay photography offers several benefits to e-commerce businesses in the retail clothing industry. The following are a few examples of the major advantages you can get from utilizing flat lay photography style to capture your clothes.
Beginner-Friendly Photography Style
The great news about flat lay is that it is easy for people of all skill levels to get the best results. As explained before, flat lay doesn't require advanced knowledge and skills in photography. This means that both professionals and non-professional can excel in taking stunning photos. If you lack extensive technical expertise, consider flat lay as a beginner-friendly method to capture your clothes.
No Need for a High-End Studio
You don't need an advanced or large studio space to capture attractive flat-lay clothing shots. Once you have basic materials, such as camera, flat surface, props, and lighting equipment, you can shoot a variety of clothing products. Flat lay is a budget-friendly option for ecommerce businesses looking to create awesome clothing images from the comfort of their own spaces.
More Opportunities to Show Creativity
Another benefit of clothes flat lay photography is that it creates a limitedless world of opportunities for ecommerce business owners. You have the chance to play with many props, backdrops, backgrounds, and compositions to unlock superior quality images. Consider this option if you want to narrate a story, create a special mood, or display your products in great detail. There are numerous ways to demonstrate your creativity with flat lay photography.
Save Time
Optimizing time is crucial for running a successful e-commerce company. Unlike conventional photography approaches, flat lay requires little setup and preparation. You can produce jaw-dropping results without investing in complex equipment or making extensive arrangements. Flat flat helps save valuable time while enabling e-commerce businesses to streamline their workflow for product photography.
How to Level Up Your Clothes Flat Lay Photography
Flat lay photography substantially impacts customers' purchase decisions. Most smart e-commerce business owners understand its significance. Carefully following these proven flat lay photography tips can help you elevate your e-commerce business.
Partner with Product Photography Specialist
Consulting an experienced clothes flat lay photography company, such as SquareShot, is a great idea if you want to make lasting impressions on your customers. Professional product photographers can help you highlight design details and textures by photographing your clothing in the best flat lay arrangement. From ghost mannequin to beauty and flat lay photos, SquareShot provides a variety of premium quality product photography services for Los Angeles and New York businesses. Once you request a quote, they will build a cart of the services you require and deliver great results in 24 hours or less.
Choose the Perfect Background
It's vital to choose the right background for clothes flat lay photography. As a tip, try to keep the background as simple as possible to avoid distractions. A plain white background usually works fine for most brands, but you can also choose to use a neutral surface, such as a wood floor or table, for the shoot. Those who prefer colored backgrounds can get creative by adding matte wrapping on the surface. It's easy to create consistent flat lays if you use vinyl backdrops for a rustic look. You may even want to consider removing and replacing the background with the help of an automatic background remover.
Flat lay provides customers with a better view of your clothes for sale by highlighting details like patterns and textures. Once potential buyers have a clear view of your products, they will feel more confident with their purchase decisions. Improving your flat lay clothing photography can help you impress customers with your visual content. E-commerce businesses who follow this guide and collaborate with SquareShot can effectively showcase their products to the world.
